Hi, I'm Albert!

 

I’m a designer based in Barcelona with over 5 years experience. I have been working for multinational companies in the Healthcare sector during my last 4 years. Before that I was working as a freelancer for multiple projects as a Filmmaker. I’m a storyteller with a unique talent at seeing the big picture potential in a product or brand and bringing it to life.

 

ABOUT ME

I’m a Visual Designer building digital experiences!

After living in China for 2 years, I was lucky to be able to work as Marketing and Customer Service Manager for Tiens (天狮), a chinese multinational company that wanted to open a new headquarters in Barcelona. It was a great experience that gave me a vision focused on the business and the need to solve the problems of clients with different cultural perceptions.

After my adventure in Tiens, I had the opportunity to take part in the MATACHANA Group communication team as a Designer. The constant search of solutions for different products and services of the brand and the daily contact with its Product Managers, showed me the great need that companies have to build synergies between their different teams and their product design. At MATACHANA I developed my passion for UX/UI  by applying my digital and video design skills to build the best possible experiences in their industrial application software for the Healthcare, Life Science and Pharma sectors.

I feel comfortable working on a wide variety of projects, from designing websites or apps to collaborating on set with a production crew. I am a versatile and meticulous designer who always looks for creative solutions focused on offer the best solution to the users. Now I would like to step into a highly specialized environment, be part of a international team and design products that are going to be used all over the world.

HOW I WORK

Looking for a solution for each user

I am familiar with Lean and Human Centered Design methods. Whenever the requirements of the project allow it, my work philosophy is as follows:

I believe design is a process

I prototype and iterate

I design and build

1) Research

Understanding more about the problem, considering potential solutions and learning about the final user.

2) Empathy

Diving Deep into the user journey and exploring user stories, personas, channels and user decision making.

3) Design exploration

Evaluating opportunities and exploring a range of possible solutions.

4) Testing

Iterating, discussing and working through the problem.

5) Design improvement

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff and documenting decisions made.

6) Implementation

Working closely with engineers and product managers to ensure a succesful handoff and implementation process.

7) Monitoring

Just because a project is live doesn’t mean the work is done. I monitor its performance to discover ideas for improvement.

MY TOOLS

I’m constantly learning new tools, but these are the ones I use the most 

MY FINAL PITCH

What sets me apart

I strongly believe in the power of storytelling

A design or brand without a good story is impossible to connect with its users. Studying Film and Television has helped me understand the mechanisms to tell a good one and create changes.

I’m sensitive to the user needs

I think about the whole journey. You’ll often find me conversing with other disciplines to uncover opportunities and better understand user problems.

I’m commited and able to think in the long term

Creating durable, sustainable solutions often requires thinking in the long term and betting on many unknown paths. This perspective helps inform my decision making.

Outside of work

In my free time you will find me composing songs, cooking a delicious dish, shooting a video, reading comic-books or travelling to meet new people and discover other worlds.